Dream

Posts Tagged ‘Publicity

Sometimes HCG and excitement go hand in hand especially for someone like me whose sole source of recreation is work work and more work. There has been hardly any dull moment during my tenure of past nearly two years at HCG.

image

Although I have been a part of countless memorable evenings up till now, today’s evening has to be a cracker of an evening for it featured none other than the Honourable Union Minister for Health and Family Welfare Shri Ghulam Nabi Azad, the Chairman of HCG Dr. B S Ajaikumar and all the leading lights of HCG.

image

The occasion was the inauguration of HCG’s dedidcated surgical oncology complex. The Chief Guest Shri Ghulam Nabi Azad did the honour amidst full media galore.

image

In Chief Guest’s straight from the heart speech, he was full of praise for the pioneering work HCG has been doing to fight the deadly disease cancer while stressing upon the need for many similar initiatives and awareness programmes so that the benefits of cancer treatment might percolate down to the last man.

image

While answering to the media queries, he was of the opinion that there is a lot to be done in the health care segment to exploit the latest developments and for their penetration into all the strata of society including far-flung areas.

image

To round off this exciting evening, HCG announced that it has tied up with the Government of India to provide quality health care to one hundred districts as the ripple of excitement spread through the audience.

Finally the evening ended with all the guests socializing with one another over tea-coffee as the convoy of Chief Guest made its way out of the towering towers of HCG waving good-bye to the hosts.

How could such a wonderful evening come to an end if rains didn’t come? As if to show their support in the fight against cancer the light showers delighted the hearts of all guests which was really an icing on the cake.

Advertisements

The whole world has gone insane. How else can you explain such vile remarks and attacks on my integrity from all and sundry? They don’t know they are targeting a saint like me. The developments over past few months have pained me a lot to say the least.

Once upon a time the critics called Mrs. Indira Gandhi “gungi gudiya” for her alleged inability to give rousing speeches while addressing public gatherings. I am aware of the whisper campaign currently underway that describes such an honorable man like me as “gunga guda” for my deep and contemplative silence.

After all, what is there to speak? Kapil ji, Chidambaram ji, and Digvijay ji are all the time speaking. Sometimes they bribe my peon to steal the print-outs of my speeches and  replace them with the blank A4 papers. Then they shamelessly learn these speeches by heart only to reproduce them verbatim in the TV studios much to the dismay of my spin doctors who so painfully write my speeches.

All these underhand techniques of my cabinet and party colleagues have forced me into such a remorseful silence that the whole world is heaping scorn on me. I know that my integrity is beyond reproach. The scams have been around even before my premiership. It is not that all the scams have taken place during my tenure contrary to the impression that has gained ground.

I have always made it clear that I have nothing to hide. That I am ready for any debate on the floor of parliament. That I am all for the impartial inquiry of my roles into various scams that have unfortunately tumbled out of closets during the UPA regime.

The opposition has been baying for my blood. My own cabinet colleagues are giving contradictory statements with a view to pushing me out of Madam’s good books. The social media too is trying its best to create social unrest. Whoever is making life difficult for me doesn’t know that I am the best PM the country has seen till date.

To bolster my claim, here are a few achievements. I have put the Tihar Jail on the global map. Various scams with mind numbing zeros have flourished under my premiership. All this has contributed towards many Indians becoming multimillionaires to adore the cover page of the Forbes magazine. The list is endless. I can go on and on.

The media is the direct beneficiary of all the shenanigans that have taken place during my tenure. Thanks to all the scams and communal unrest in the recent past, the media has witnessed a steady growth in its circulation, TRPs and revenues over a period of time. Poor western media – buoyed by recession – cannot see its Indian counterparts doing so well.

This is precisely why they target me thinking it will bring a turn around in their fortunes. The Time cover-page was not only silly but also in a poor taste. Nobody (here or abroad) was impressed with the lousy job Time did. Instead of me losing my (already lost) reputation, it was Time that ended up damaging its own reputation.

This western press or media doesn’t like to learn from its own mistakes. Now as I write this diary, the Washington Post seems to have shot itself in the foot by calling such a man of fine repute like yours truly as a tragic figure who has fallen from grace. Can there be anything more comic than these juvenile observations?

The scribe Mr. Simon Denyer himself is a tragic figure since all those gentlemen he has spoken to before doing this piece on me have royally taken him for a jolly ride. Poor Simon Denyer doesn’t seem to understand that without grasping the local political permutations and combinations and equations if you sit down to write something as serious as that, your sources and facts tend to get all mixed up making you look like a tragic figure in the end.

The learned gentleman has little idea that my government and the party boast of years of experience in blaming on poor “foreign hand” everything that happens in this country. Then how can this foreign hand (scribe) come back to haunt me? I am really having the last laugh now.

Before I slip back into my preferred silence mode, one word of caution for Ambika ji who has been demanding an apology from Mr. Denyer who merely did as he was asked to do. She doesn’t know that my favourite film is Yash Chopra directed super-hit “Deewar”.

To quote the famous line from my all time favourite Deewar, “First go and get the signature of that person who inked on my hand that my father is a thief”, I think in view of the ongoing predicament, it would be more appropriate if first she went and got Madam’s apology for having listened to her inner-voice way back in 2004. While she is at it, she might as well go to the voters who voted UPA to power to get their apologies.

So many apologies are required. Whatever is happening is politically motivated for which as usual a foreign hand is to be blamed. Since I am not to be blamed for anything, please offer your unconditional apologies.

 

 

 

 

 

There are many talented heroines around. The show business is one such cruel business that demands one’s pound of flesh day in and day out. Nowadays it is becoming increasingly difficult for the celebs to remain in the limelight with so many juicy stories making their way into the Breaking News category.

Considering all the challenges apart from pros and cons of being a public figure, there is one celebrity who has managed to keep her head above the water. She is the very bold and beautiful, one and only Bhairavi Goswami. Recently she has been in the news following the release of her latest erotic thriller “Hate Story”. My respect for her is growing by day as I go through the retweets after retweets admiring her boldness complete with the references to the certain parts of the female anatomy.

Bhairavi Goswami has what it takes to be. She has the looks to kill and the loads of attitude – enough to convince anybody that she is a down to earth sex bomb who won’t turn her  nose up at the mention of the unmentionable body parts. She has no double standards or holier-than-thou approach when it comes to the oomph factor. Therefore it is not surprising to see the list of her admirers growing by the day.

The most outstanding quality of Bhairavi Goswami’s charisma is her ability to connect to the masses without coming across as someone who is fake and does what she’s doing for the sake of publicity. There’s pure sincerity in whatever she does be it rewarding the fans by retweeting their tweets or sharing her pictures to create excitement. At no point of time one gets the impression that she is promoting herself or her upcoming films.

The reason for such positive vibes is she believes in entertaining the masses without any artificial barriers. She reaches out to the fans in a more direct way so as to leave them delighted beyond words. All her contemporaries should learn a few tricks from her book with respect to the PR vis-a-vis the subtle art of self-promotion.

Her bio reads that Bhairavi is uncut, unedited and unapologetic. Now rarely there is anybody who carries all these three attributes with as much panache as Bhairavi does. There is a very thin line between being bold and being vulgar. Bhairavi knows not to cross that line with the caution of a seasoned professional. There have been many heroines in the past who had earned the sobriquets like “Sex Bomb” and “Sex Symbol”. But none of them has been able to carry them off so well as Bhairavi does.

She has become the hottie with a golden heart within no time. After Zeenat Aman and Mandakini, India had been in search of a genuine sex symbol. In between the likes of Bipashas and Mallikas came and went. None of them could capture the imagination of the entire nation for a long time. For a brief period of time, Rakhi Sawant tried to flirt her way into the nation’s consciousness. But the fans could see through her cheap gimmicks and soon she ended up as the butt of ridicule.

But Bhairavi Goswami is here to stay. What makes her tick (apart from her killer looks) is her pragmatic approach to handle her stardom in a balanced manner. She is always well-behaved. Hardly you come across fans complaining about her tantrums or mood swings. She has been gifted with a very understanding temperament that helps her keep her  feet on the ground. She knows the fame is transient. She ought to make the most of it as long as it lasts.

Perhaps this is what explains her calm and mature responses to the fans’ admiration for her body bordering on lust. She is aware of her USP and that’s why she wants to flaunt it boldly. Lest her fans should  be under the impression that their “Dream Girl” exists only on the celluloid that in turn exists in the darkness of the multiplexes or cinema halls. Once they step out, she is like the dream that evaporated when the eyes opened. She knows that she has successfully become the Dream Girl but the challenge is not to give away that coveted place to any of her competitors.

She is on the right path. India is mature enough to admire and appreciate the strategy of self-promotion Bhairavi Goswami has adopted. As long as she keeps her head on her shoulder, she will grown only from strength to strength. That’s Bhairavi Goswami for you – the uncut, unedited and unapologetic.

This is the time when everybody wants to prop up his or her candidate for the post of the President of India. Although this is not the most powerful post in the Indian polity, every political party wants to install their man at the helm so that when the time comes, he can return the favour.

Many out-of-work politicians throw their hats in the ring. Before they fade into the oblivion, they want to try their luck at the shot of immortality that the post of the Prez tends to offer. Having said that there are many politicians who would like to have a young President this time around who is not necessarily from the political background. The J&K CM tweeted earlier in the day to convey this message.

Now if this were to really happen, who fits the bill? India is a young country, and; the young generation would love to have a young President if given a chance. The President should be someone who is always in the news for the bold decision he takes and thereby controversies that he generates. At any given point of time half a dozen OB vans belonging to various media houses ought to be stationed outside the official residence of the Prez awaiting breaking news or some juicy stories.

Who can call a spade a spade and cope up with the pulls and pressures that are such an integral part of the life after occupying the chair of the President? Well, there is only one brave heart who can set a new precedent by becoming the President of India. That person is none other than Mr. Lalit Modi.

Mr. Lalit Modi needs no introduction. The whole world knows him. The politicians cutting across the party lines swear by his popularity. He has forever changed the face of cricket by launching the IPL and introducing the concept of franchising into the much loved sport of this country. Who can forget the initial shock waves generated by the auction of big cricketers?

If he becomes the President of India, the first thing he will do is introduce the same concept of franchising into the politics as well. Unlike IPL, this political franchises will have state wise teams. This means the number of Indian states will equal the number of political teams. Each team will be known by the name of the state it represents and not by the name the respective franchise owners choose for their respective teams.Each team will comprise of twenty five politicians from the state the team comes. International politicians will not be allowed to be a part of any team.

Imagine the high profile politicians owned by the Tatas, Birlas, Ambanis,  Khans, Adanis and Mittals of this country. Their job will be to legislate maximum laws favouring their masters. If any politicians fail to do so, his owner has every right to discard him or her before the next general elections that take place every five years.

The official residence of the President boasts of a palatial bungalow that never sees much partying or flurry of guests. But with Mr. Lalit Modi at the helm the bungalow will see as many parties as possible. After the grueling day at the Parliament he would love to relax amidst young and bubbly cheerleaders from across the country. All the franchise owners too will gather there and have a good time by socialising with one another over free flow of liquor with the liquor baron Mr. Vijay Mallya promising to provide unlimited supply of all his famous brands of whiskey and beer.

All his detractors will flee the country and live in exile when he becomes the  President. But Mr. Lalit Modi won’t indulge in any kind of political vendetta. On the other hand, he will pursue them to return to the country by rolling a red carpet upon their arrival. Mr. Modi is a kind soul who wants every human being on earth to prosper and enjoy. This is precisely why he gifted IPL to his countrymen by bringing together players, coaches and commentators from across the world.

Similarly he will bring together the politicians of all hues and cries by promising them mega bucks from their respective owners. This will foster a lot of healthy competition amongst the politicians as their prices and selection will depend purely on their performances, and not on any kind of muscle power. The party high command culture will make way for the board-room kind of culture as “shape-up-or-ship-out” will be the only motto that will come to determine the worth and usefulness of any politician worth his salt.

Finally the biggest advantage or disadvantage (depending upon the way you look at it) of Mr. Lalit Modi becoming the President of India will be that Narendra Modi will have to wait few more years to stake his claim to become the prime minister since two Modis at the helm will send out wrong signals and their common last names will create a lot of confusion amongst the visiting foreign dignitaries.

This means one Modi’s gain is another Modi’s loss. But all said and done Mr. Lalit Modi is the one man who can bring much needed glamour to the post of the President of India which it lacks as of now.

 

 

“The Dirty Picture” – as the title suggests – is not dirty at all. On the other hand, it depicts the harsh realities and certain subtle take home messages on how to strike it big by using the beautiful body if you happen to be a girl from nowhere with big dreams.

The central character played by talented Vidya Balan won the prestigious National Award for her convincing portrayal of a girl who uses her body to get on to the top of male-dominated film industry.

The flick did extremely well at the box office. But The Dirty Picture was slowly fading from the memory when the I&B Ministry decided to throw its weight to make it an even bigger bioepic than it has been being touted by its maker.

The biggest irony of the day is that the government has decided to play the moral police by stalling the telecast of The Dirty Picture during the day time. The Sony channel can telecast this flick when the young children have gone to bed.

The scantily dressed cheerleaders can dance during day time at the cricket stadium. But the children are likely to remain unaffected since their concentration is going to be only on their favourite cricketers. They hardly take their eyes off the middle out there when the game is in progress.

But when it comes to The Dirty Picture, Vidya Balan’s sexy body will induce all sorts of devilish thoughts into the young children’s minds. Therefore it is only apt that the telecast takes place only after the kids are tucked away in the beds and snoring away to glory.

This is a very nice decision on the part of I&B Ministry. The Sony Channel and the makers of The Dirty Picture are peeved at the government’s last minute intervention. But they should realise that this censorship has resulted in a truckload of publicity for their flick. Now more number of people want to watch it and find out for themselves whether what the government did is right or wrong.

It is a win-win scenario for The Dirty Picture, its makers and the Sony channel in the sense that this film is back in the news. In a battle of oneupmanship, the viewers have got plenty to whine about. They will rave and rant about the non-telecast of this steamy hot flick until something else catches their fancy in this age of social media where the attention span is as short as hundred and forty characters.

Nobody will be surprised when few minutes from now the life is back to normal and Sachin Tendulkar’s Mumbai Indians has become the talk of the town instead of some second rate The Dirty Picture. So much for the government’s intervention.

Poor Shah Rukh Khan gets detained in the US airport and back home our publicity hungry politicians get their knickers in a twist. Whenever this happens, there is this huge media uproar that follows. The kind of prime time this story grabs in the media is an eyesore to these media savvy politicians who think it’s their birthright to be “live” on every news channels simultaneously especially during the prime time.

This is why Rahul Gandhi borrowed Shah Rukh Khan’s epic line “My Name Is Khan and I am not a terrorist” to grab some eye balls for himself. This time he didn’t consult his script writer and went hammer and tongue with the line “My name is Rahul Gandhi and I am a Brahmin” daring his detractors to oppose him. Sure enough the main opposition party of India took the bait and added fuel to the fire by trying to take potshots at this Brahmin remark of the young(?) scion of the ruling party. As soon as that happened, Rahul Gandhi began to smile to himself for luring the enemy to fall into the pit dug exclusively for them.

While the Brahmin controversy was brewing, Mamata Banerjee did her bit to take her revenge on the US authorities for having detained the Poschim Bongla Brand Ambassador Shah Rukh Khan. She did so in style. She had a cartoonist arrest for mocking at her. It was surely a case of mistaken identity. She thought the cartoonist was the cousin of the immigrant officer from the US who had detained Shah Rukh Khan. Didi was certainly looking forward to killing two birds with one stone. But the media would have none of it and insisted on reporting the arrest of the cartoonist purely on the basis of poor professor having shown disrespect to Didi in his cartoons.

Right from Shah Rukh Khan to Rahul Gandhi to Mamata Banerjee to the cartoonist received their fair share of publicity. Nobody is complaining at the way these publicity stunts turned out to be. Shah Rukh Khan keeps saying that the police of twelve countries have been on a look-out for him. Therefore, it was natural for him to get detained at the USA Airport. The students of Yale University where he was due to give a speech can certainly wait for the King Khan to appear albeit a few hours late.

Rahul Gandhi’s charisma has gone to Karishma Kapoor for brushing up. It will only come back to him before the general elections of 2014. Till such time poor scion is left with whatever famous lines from legends his mother has written in a note-book and handed him over to learn by heart. He can make a few situational changes in those lines to manufacture a controversy as this is the only way media is going to take note of him.

Mamata Banerjee has  been talking about a change for quite some time. Now the people of her state has realised what change she has been talking about. There’s nobody who can say anything slightly displeasing to Didi and get away. The law will soon catch up. Not only the police will arrest the offenders but Didi’s personal army of supporters will also rough up the offenders before the police whisk away the culprits. Keeping all these things in mind some writers and filmmakers have got busy making an epic that depicts Didi as the empress of Asia so that no harm can come their way in case she were to become the PM or the President.

Shah Rukh Khan doesn’t need any controversy to become the bigger star than he already is. It is quite unfortunate that people manufacture controversies using the King Khan’s name for their own personal gains. Last heard, SRK was contemplating applying for the patent law on controversies that are going to be generated using his own name. He and he alone will have exclusive rights on all those controversies in which the name Shah Rukh Khan appears.

The only solution to avoid publicity hungry film actors and politicians is to stay away from all this by watching IPL5 that lacks any excitement with all geriatric players participating in it. Since people take vicarious pleasure in manufacturing controversies and cracking jokes on the so-called successful people, the most sensible thing to do is forget all these controversies because we can never know which new controversy is going to pop up after every one hour.

 

What a dance of democracy! Nobody can match our politicians when it comes to entertainment. Even the supposed blockbuster Agent Vinod bombed on the box-office Kareena Kapoor’s mujra not withstanding. There are times when our films and film stars have failed to provide us any real entertainment. But these politicians know the importance of entertainment. And this is precisely why they, time and again, step into the shoes of film folks and serve us tasty dishes of entertainment till we cry out, “Enough now.”

How else can you explain Sharad Yadav’s outburst against Team Anna for abusing the MPs and the temple of democracy? Our rulers are above everything. The subjects have no right to criticise them or call them names. The rulers are innocent and their position in the Parliament is sacrosanct. Dare raise voice against them and be ready to get persecuted. All politicians cutting across the party lines will stand united and ensure even the slightest hint of opposition against their ilk dies a natural death.

As if all this were not enough, we have a story of the army chief being offered a bribe of high sum for the purchase of army trucks belonging to a particular manufacturing company. As soon as the story is out, allegations and counter allegations begin to fly thick and fast. All sorts of theories start doing the rounds. The poor army chief becomes the butt of all sorts of joke. The Defense Minister too is not spared and the trial by media gets underway with the entire country sitting in the judgement.

This is the real dance of democracy where anybody is welcome. The proceedings are televised and the whole country can partake. There’s nothing wrong in it. This is the hallmark of a truly vibrant democracy. But there is something that doesn’t quite jell well. What’s that? All this hyperbole masquerading as freedom of speech borders on voyeurism. The real issues get buried. The work doesn’t happen. The politicians at whom cameras are trained begin to act like actors who are under tremendous pressure to get the lines right and make the scenes they are enacting as memorable as possible.

With the film industry looking so bereft of new ideas and newer acting talents, it should consider shifting its responsibility of entertaining people to these wily politicians who know the pulse of the nation and will leave no stones unturned in making the TRPs soar as high as the sky and break all previous box-office records. Any takers?

 

 

 

 

 


@GheTa

Error: Twitter did not respond. Please wait a few minutes and refresh this page.

Wow....!!! This Much Love.....!!!!

  • 70,106 hits
Advertisements